TrueLoyal is a customer loyalty platform that serves marketing and e-commerce departments. It builds loyalty programs combining user-generated content, fan communities, and engagement tools. The platform provides engagement features for one-to-one consumer treatment based on relationship and behavior, and advocacy features that turn consumer experiences into influence. It integrates with existing business tools and includes data analysis and A/B testing capabilities. According to case studies, clients reported increases in repeat purchases, customer retention, and average order value.