Catalyst IQ's Zerosum is a marketing platform serving automotive dealers and dealer groups. It provides real-time inventory intelligence, VIN-specific advertising, website optimization, lead capture, and SEO/AEO solutions. The platform uses MarketAI technology to transform market data into actionable insights and automated campaigns. It scores inventory by VIN priority, launches ads across search, social, and display channels, and captures leads through website visitors. The solution includes white-glove account management and is certified across 20+ OEM programs.