Xcel Media Group provides automotive marketing solutions to dealerships through direct mail, email, text messaging, and Facebook campaigns. The service serves dealership sales and marketing departments by deploying targeted campaigns to reach in-market car shoppers. Email campaigns feature professionally designed templates, targeted prospect lists, and trackable metrics including open rates and click-through rates. The company states email drives website traffic and is CAN-SPAM compliant and co-op approved. Xcel serves over 400 dealerships monthly across the United States and Canada.