VinSolutions Automotive Marketing Platform serves dealership marketing departments. It uses Cox Automotive's customer data platform to unify dealership data with proprietary shopper data from Kelley Blue Book, Autotrader, and Dealer.com. The platform activates AI-powered automated marketing campaigns across email, text messaging, and direct mail channels. It identifies in-market buyers using real-time shopping signals from 82 million monthly visitors, creates personalized customer segments, and sends targeted offers based on shopping behavior. A marketing account manager provides execution support.