The Trade Desk is a demand-side platform (DSP) for digital advertisers. It enables omnichannel advertising across audio, connected TV, digital out-of-home, mobile, display, native, and video channels. The platform includes audience targeting, identity solutions, measurement and optimization capabilities, and retail data integration. It incorporates artificial intelligence that analyzes up to 15 million ad opportunities per second to identify valuable impressions and optimize campaign performance. The platform measures results both online and in-store through partner measurement tools.