TapOverdrive is an AI-powered marketing platform serving dealerships' marketing departments. It automates marketing campaigns across multiple platforms using machine learning to generate leads. The platform includes inventory-based advertising on TikTok, Google, Microsoft, and Meta; AI-powered unified messaging for customer engagement in English and Spanish; and data attribution using machine learning to optimize campaigns. TapOverdrive manages millions of inventory ads and thousands of campaigns annually for dealerships across the United States.