SimpSocial GoCRM serves sales and service departments at franchised and independent dealerships. The platform includes a power dialer for rapid lead contact, BDC campaign workflows for SMS, email, and voice follow-ups, broadcast messaging for mass communications, and Facebook/Instagram lead generation tied to live inventory. Sarah AI, an artificial intelligence assistant, handles lead follow-up, appointment scheduling, and customer re-engagement 24/7. The system integrates with major DMS platforms and includes DMS equity mining to identify repeat-buy opportunities.