Shift Digital provides digital marketing program optimization solutions for automotive dealers and brands. The platform integrates across multiple digital marketing and sales programs to measure, manage, and improve performance. Solutions address lead capture and conversion, customer experience, brand compliance, process efficiency, and analytics. The company offers automated reporting tools and aggregates customer data across online and offline touchpoints including web properties, digital advertising, call centers, and retailer CRMs. Services include technology products, program management, and expert consulting to help dealers and national brands optimize digital marketing initiatives.