Phone Ninjas provides training services for dealership customer-facing teams. It offers active coaching that monitors and scores phone calls with feedback, mystery shops for phone and web interactions, and free scripts. The service targets appointment setting and show rates across dealership departments. Coaches analyze millions of calls to identify successful outcomes and trends. The company states its method is fueled by data and psychology principles related to car-buyer behavior. Services operate month-to-month with no setup fees and work with all tracking providers.