Orbee serves dealership marketing and sales departments. The platform centralizes first- and third-party customer data into a single source, enabling unified audience building and customer insights. It provides personalized messaging across email, website, chat, and text channels throughout the buying journey. The omnichannel marketing component allows retargeting across Facebook, YouTube, and Google Business Profile using real-time inventory and shopper analytics. Features include website personalization, campaign analytics, CRM integration, and automated customer engagement. The platform does not explicitly mention AI.