Novosteer provides cloud-based SaaS tools for automotive dealerships. NovoTrade-In serves the sales and inventory departments through real-time vehicle appraisals, trade-in website tools, and lead capture. The platform uses AI to analyze live retail listings, VIN-level vehicle specifications, geolocation demand, and time-on-lot velocity to generate market-aware valuations. Additional features include inventory management, syndication, bulk appraisals, and an acquisition hub. Three pricing tiers range from $699 to $2,499 monthly.