NADA is the National Automobile Dealers Association that serves and represents franchised new-car and truck dealers, their management, and employees. The organization provides advocacy before federal government branches, manufacturers, media, and the public. NADA offers educational opportunities including over 500 pieces of content in its Resource Center, seminars, and the NADA Academy. It conducts industry research including the Dealership Workforce Study examining compensation, turnover, retention, benefits, and demographics. NADA hosts events including the annual NADA Show and publishes market data and analysis.