Motive is a dealership website platform serving sales and marketing departments. It provides built-in tools including AI-powered chat for customer engagement, commerce functionality for trade-ins and payment estimates, and vehicle inventory features. The platform includes AI-assisted content generation for website pages and blogs, automatically generated vehicle descriptions, and AI-powered search capabilities. Motive offers seamless integrations with third-party tools and allows users to make website changes without training or support tickets. The solution is SOC 2 certified and serves over 450 dealerships across multiple manufacturers including Lexus, Genesis, Nissan, Infiniti, Harley-Davidson, and BMW.