Affinitiv Messaging serves dealership service departments. It enables staff to contact customers via SMS text message and email regarding approvals, service completion, and other updates. The solution allows users to attach images, videos, PDFs, and audio files, create SMS templates, configure automatic message escalation, and make voice calls. It includes admin monitoring of all users and conversations, usage reporting across advisors, and integration with Affinitiv MPI or SmartLane to send inspection and vehicle walkaround results to customers.