Invoca provides call tracking and conversation analytics for financial services dealerships, marketing, sales, and contact centers. The platform captures caller information and marketing sources to attribute phone calls to sales outcomes. It routes calls dynamically to appropriate agents or locations, reducing transfers and hold times. Features include call recording, transcription, automated call scoring using AI, and agent coaching tools. The solution supports custom IVR setup and integrates with marketing platforms. Invoca maintains PCI DSS, HIPAA, SOC 2 Type 2, and GDPR compliance.