Identifix Auto Repair serves repair technicians, shop owners, and shop management departments. Direct-Hit® Pro provides diagnostic and repair software with access to over three million confirmed fixes and ASE-certified repairs, enabling technicians to diagnose and repair vehicles faster. ShopCentral is a cloud-based shop management solution for single and multi-shop operators that manages repair orders, inventory, and customer interactions. Identifix describes ShopCentral as AI-powered. The company also offers technician training, digital marketing campaigns, and live expert support services.