GoFi is a financing solution serving dealerships and lenders. It provides a fully integrated auto finance product that enables digital-first customer experiences. The solution works with banks, finance companies, and dealers to expand their buy box and serve more customers. GoFi is described as AI-centric and aims to simplify the car buying experience while maximizing brand touchpoints and optimizing economics across the value chain. GoFi, LLC is a licensed motor vehicle sales finance company (NMLS ID 901918).