ForeverStart Plus is a protection product offered by ForeverDealers that serves auto dealership sales and service departments. It provides lifetime battery and key replacement coverage for new and used vehicles. The product is designed to increase customer retention by encouraging repeat service visits and enhancing customer satisfaction. ForeverDealers integrates the product into dealership finance and insurance processes with no upfront cost to the dealer. The company also offers ForeverRide Plus for powersports dealerships, ForeverTravel Plus for RV dealerships, and GUAARD paint protection.