El Toro IP Targeting is a marketing platform serving dealership marketing departments. It uses a patented algorithm to match physical addresses to IP addresses for targeted advertising delivery. The platform offers IP targeting, digital canvassing, digital new movers advertising, venue replay using foot traffic data, and audience analytics. Additional features include CRM enrichment, Bullseye Reports combining traffic and demographic data, and programmatic direct mail capabilities. The platform delivers ads across mobile, home, and office environments without requiring UTM codes or conversion pixels for attribution.