Drive Auto provides data-driven digital marketing solutions for automotive dealerships. It serves marketing and sales departments through multiple channels including email, paid search, paid social media, digital video, and display advertising. The platform uses audience data and predictive targeting to reach in-market car shoppers. Core technology includes the CXM platform for unified customer profiles, marketing automation, and campaign attribution, plus an Inventory-Driven Platform for real-time inventory integration. The solution offers sales attribution tracking and co-op support for OEM compliance.