Autotrader's Digital Advertising solution serves franchise and independent dealerships' marketing departments. It uses advanced data to place dealership inventory ads on Autotrader, KBB.com, and across the web and social media. Dealers can personalize ads by vehicle, promotion, or sales event. Real-time analytics track traffic, engagement, and leads generated. The solution targets shoppers at the right time to increase views, clicks, and reach. AI is explicitly mentioned as powering the shopping experience to deliver ready-to-close leads.