DealerX serves sales and fixed operations departments at dealerships, OEMs, and enterprise customers. The platform uses generative AI to centralize customer data, marketing, and privacy compliance. Activate handles database activation and conquest marketing. RoiQ provides AI-scored customer profiles, real-time purchase notifications, and multi-channel attribution across CTV, video, and in-game advertising. Sales Match fills gaps beyond last-click analytics. The system tracks customer journeys and identifies service defection opportunities. As of September 2024, the platform does not collect data from California residents.