DealerTrend serves dealership inventory management and marketing departments. The software connects to live inventory feeds, cleans and normalizes vehicle data, and flags aging units. It distributes inventory across multiple channels including Meta, Google, CTV/OTT, email, and direct mail through a unified feed. DriveSites provides VIN-specific landing pages. The platform includes inventory health reporting, sold-VIN matchback, and metrics like CAC, ROAS, and days-to-turn. Equifax data enables audience targeting based on financial indicators and zip codes.