DealerSocket CRM serves sales, marketing, service, and senior leadership departments at car dealerships. The software centralizes customer management and data across sales, service, desking, communication, data mining, and digital retail functions in one platform. It provides real-time analytics, customizable reports, mobile access, and automated marketing capabilities. The system integrates with OEM and industry platforms and uses Microsoft's business intelligence engine for analytics. Benefits stated include increased sales accountability, improved closing rates, and streamlined lead management processes.