DealerPeak CRM serves sales, marketing, and business development center teams across dealership groups and single locations. The platform manages customers, leads, inventory, and communications through features including deal desking, trade appraisals, credit pulls, and equity mining. It offers mobile access, omni-channel messaging, call management with recording, DMS and F&I integration, real-time reporting, and an open API for custom applications. The system provides enterprise-wide visibility across multiple dealerships with single-login access and customizable workflows.