David Lewis & Associates provides training for automotive dealership departments including sales, negotiations, phone-ups, F&I, BDC, fixed operations, and selling cars in service. The company offers in-dealership on-site training and online training accessible 24/7 on any device. DLA includes a Live Virtual Trainer available Monday-Friday 8:30am-5:30pm EST that provides real-time coaching on deal structuring, sales process support, objection handling, and phone lead coaching. The training emphasizes communication and sales techniques without high-pressure tactics.