Catalyst IQ's Adpearance is a marketing platform serving automotive dealers, dealer groups, and OEM programs. It provides advertising, website building, lead engagement, and SEO/AEO solutions. The platform uses MarketAI technology to transform real-time market data into actionable insights and automated campaigns. Features include VIN-level inventory scoring, multi-channel ad deployment, lead capture and CRM integration, and website optimization. The solution offers real-time competitor data, performance transparency, and account management support from an OEM-certified team.