CarNow is a dealer retail platform serving sales departments. It includes Chat & Messaging for engaging leads across channels, Digital Retail for converting browsers to buyers by displaying pricing and trade-in values, Showroom Dealmaker for closing deals, and Conversion+ for independent dealers. Digital Retail features chat integration, F&I options, and payment-based inventory search. The platform generates leads through personalized engagement and helps customers move through the sales process. No AI is explicitly mentioned on the website.