Carketa is an end-to-end dealership platform serving buying, appraising, inventory analysis, reconditioning, and pricing departments. For buying, it helps dealers identify profitable vehicles by searching according to parameters. For appraising, it provides real-time vehicle valuations via VIN scanning and a customizable Carketa Score combining multiple data points. For reconditioning, it offers task management, inventory tracking, and team collaboration to reduce days on lot. For competition analysis, it tracks competitor inventory and pricing. For pricing, it uses real-time market data with over 60 million data points to adjust prices and maximize profits.