CallTrackingMetrics provides conversation analytics software serving sales and marketing departments. It tracks calls, chats, forms, and texts to attribute them to specific campaigns and ads. The platform offers call routing, lead management, and workflow automation features. It includes AI-powered conversation intelligence tools like AskAI for analyzing call recordings and transcriptions. The software integrates with Google Ads, Google Analytics, HubSpot, and Salesforce. It serves agencies, home services, healthcare, eCommerce, legal, finance, and franchise businesses.