Affinitiv Call Center serves dealership retention marketing through live, trained agents. The solution automatically routes calls to appropriate departments or personnel, reducing missed messages. Dealerships can create customized call campaigns with voice scripts aligned to marketing initiatives. The system provides reporting on product demonstrations, test drives, follow-ups, turn-over percentages, calls, appointments, and advisor answer rates. The Call Center functions as an extension of the dealership team to support customer satisfaction and operational efficiency.