Billy Merritt Marketing serves dealership sales and BDC departments. The company offers digital marketing, social media management, website chat, remote BDC services, sales events, training, and staffing. DigiNinja is their software solution for digital sales. Services include text message selling training, Facebook lead generation using programmable AI, and on-site training covering 23 rules of effective text and messenger selling. The company operates a 24/7 call center serving over 2,000 dealers nationwide.