AutoFi is a digital retail and showroom sales platform serving dealership sales and finance departments. It unifies online and in-showroom customer experiences through a guided sales process with configurable workflows and deal templates. The platform captures credit applications and routes them to lenders using proprietary Intelligent Lender Routing technology that analyzes real-time lender policies. It presents financing offers on customer-facing screens and hands off deals to F&I with shared deal history. AutoFi integrates with RouteOne, DealerTrack, and DMS systems. The company partners with over 40 lenders and provides compliance support and sales training.