DSS Lightning Search lets franchised auto dealership teams instantly find and compare software and service solutions by vendor name, product category, dealership department, or keyword.

DSS Lightning Search
Search by solution, vendor, category, or dept.
Showing 1 of 1 match for “Fullpath
Fullpath by Fullpath - acquired by Cox (Cox Automotive)
Departments:Sales | Marketing
Categories:<<Customer Engagement>> Appointments | CRM | Digital Retailing <<Digital & Traditional Marketing>> Digital Marketing | Lead Mgmt
AI Ranking: Top 10% ↗ Booth: NADA 6613N ↗ MCP: Planned ↗

Fullpath is a customer data platform and marketing automation ecosystem for auto dealerships. It unifies fragmented data sources into a single customer identity, integrating with over 200 existing dealership systems via open API. The platform serves sales, marketing, and management departments through omnichannel data activation including email, SMS, digital advertising, website personalization, and VIN-specific campaigns. An Agentic CRM component uses AI agents to qualify leads, manage tasks, and automate customer engagement workflows.

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