Activator Dealer Solutions provides a Customer Data Platform serving sales, service, and used vehicle acquisition departments. The platform gathers first-party and third-party data to create unified customer profiles and includes a data management layer for deduplication and data quality. It delivers multichannel marketing campaigns via email, SMS, direct mail, and digital advertising for equity marketing, sales, lease, service, lost-soul, and conquest use cases. The system integrates with Salesforce and provides reporting and analytics capabilities.

Cross-Sell Vehicle Data serves automotive dealerships, media companies, and auto lenders. It provides vehicle registration data and market analysis through Cross-Sell Interactive, a software platform that generates reports on local automotive sales, registrations, and trends. Dealerships use it to understand local markets, track competitor activity, and identify high-performing areas through heat mapping and dealer scorecards. The platform covers 38 states and includes data on electric vehicle sales. Users can create custom reports, view market snapshots, and access year-over-year rankings.

Dealer Services, offered by Dealer Specialties, serves dealership sales and inventory management departments. It provides vehicle merchandising services including photography, 360-degree virtual tours, videography, and window label creation. Dominion StoryBuilder is an AI-powered tool that automatically generates vehicle descriptions from VIN data and inventory information. The platform includes VinMotion inventory management software with syndication, pricing tools, and CARFAX integration. According to the vendor, dealers using Dominion StoryBuilder experienced 26.5% faster used vehicle turn than those without it.

Dominion Vue DMS is a cloud-based dealership management system built on Microsoft Azure. It serves accounting, parts, sales, and service departments. For accounting, it provides filterable journals and ledgers with financial access controls. Parts management includes inventory tracking and streamlined communication with service. Sales features include dashboards, tablet-based vehicle inspections, and deal-closing alerts. Service includes collaborative repair orders with real-time multi-user access, automatic attachment storage, and customer data retention. The system includes vehicle posting with AI and offers unlimited user access and data retention.